Book Description Examples Examples of Good Book Descriptions Cameron Herold’s Vivid Vision This is a balance that our examples will show you how to hit. People like to understand the basics of the “how” (as well as the “what”), especially if it’s something new or novel. This is especially true for prescriptive books (how-to, self-help, motivational, etc.). This being said, do not make the reader struggle to understand what your point is, or how to get the reader there. You do want to be very explicit about what they will learn, but you don’t have to go deep into the “how.” This is to create an “open loop” so to speak you are keeping back the secret sauce that is actually in the book. This holds the reader’s attention and leaves them wanting more. You state the problem or question your book addresses, you show that you solve or answer it, but you also leave a small key piece out. Or, “From the world’s most highly decorated Marine sniper, this is the definitive book on shooting.” 5. Or if there is one salient and amazing thing about you or the book, that can go in the book description. “the New York Times Bestselling Author”), that should be bolded in the first sentence. If there’s an impressive fact to mention (e.g. You want just enough social proof to make them keep reading. This can be very short, like a book blurb. Why you’re the guide they want to lead them through this journey. This is about letting the reader know why they should listen to you. Explain exactly what the book is about, in clear, obvious terms. You are selling a result to the reader, not a process (even though your book is the process). Will it make them happy or rich? Will it help them lose weight or have more friends? What do they get once they read this book?īe clear about the benefits, don’t insinuate them. Or even better, what the reader will get out of reading the book-how will their life transform because of this book? Done right, this creates an emotional connection by describing how the book will make the potential reader feel after reading it. Then tell them what the book does to help them solve for this pain. Describe How Your Book Will Solve Their Pain You don’t need to be gratuitous here, all you need to do is be accurate: what pain is in their life? What unsolved problems do they have? Or, what unachieved aspirations grand goals do they have? Clearly and directly articulate these, in plain and simple language. If you can describe the pain of the reader you can engage them in entertaining the idea of buying the book. Once you have their attention, then describe the current pain they are in. Generally speaking, this means focusing on the boldest claim in the book, or the most sensational fact, or the most compelling idea. Make the first sentence something that grabs them and forces them to read the rest. People are always looking for a reason to move on to the next thing. Just like a great cover design captures your eye immediately, every good book description you see is interesting from the first line. Fiction book descriptions follow different rules.) 1. (Note that these instructions are optimized for non-fiction books. How to Write A Book DescriptionĪt Scribe, our copywriters use the “Hook, Pain, Pleasure, Legitimacy, Open Loop” format, which is very similar to how we write introductions. Remember, people are looking for a reason to not buy your book, so having a good back cover description is key to keeping them on the purchasing track. If you get it wrong, very little else can really save you. If you get it right, the sale is almost automatic. Often the description is the factor that solidifies in the reader’s mind whether the book is for them or not. So we dove into the book description, figured out the flaws, and completely revamped it. One of my favorite stories is for JT McCormick’s book, I Got There.ĭespite having a nice cover and receiving good reviews, it wasn’t selling as many copies as it should have. There are so many examples of how book descriptions lead to huge changes in sales. When done right, it directly drives book sales. The book description is the pitch to the reader about why they should buy your book. More Book Description Best Practices Why Your Book Description Matters
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